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Brian Brown

New York, NY

20 years merging code, design, and storytelling for global brands. Writes about AI, emerging tech, and the culture around both before the consensus forms.

AI Search Chaos Reshapes Marketing While Russia Targets Sacred Ground

AI Search Chaos Reshapes Marketing While Russia Targets Sacred Ground

Meta's AI search mode and Microsoft's warning about AI hollowing out industries signal a genuine shift in how information gets discovered and work gets done—but the real story is the governance vacuum underneath. Eighty-five percent of IT teams claim to control AI agents while only 42% actually know

The English Channel Just Became a Sanctions Enforcement Zone

The English Channel Just Became a Sanctions Enforcement Zone

There's a particular kind of ship that doesn't want to be noticed. No obvious markings connecting it to its real owner. Insurance from an obscure registry. A flag of convenience from a country that doesn't ask too many questions. It moves at night when it can, hugs the edges of shipping lanes, and

Trump's Iran Deal Hype Meets Geneva's Burning Tesla Moment

Trump's Iran Deal Hype Meets Geneva's Burning Tesla Moment

OpenAI is trapped in a behavioral consistency death spiral: every tuning adjustment to please one user segment alienates another, forcing reactive patches that create new inconsistencies. Meanwhile, the company's advertising data shows no performance hit from AI disclosure labels—removing the last e

The Price Tag Is a Lie

The Price Tag Is a Lie

Published per-token pricing measures one variable in a system with a dozen cost drivers. What you pay per million tokens is the invoice. What you actually spend to get a working output in production is the bill. These are different documents.

Nvidia Is Selling You the Knife

Nvidia Is Selling You the Knife

IBM had built a beautiful recurring revenue business renting compute time. Then the minicomputer arrived. The customers who could run their workloads locally stopped renting. The ones who couldn't stayed. The market bifurcated along capability lines, and the capability line kept moving down toward

The Energy Bill Always Comes Due

The Energy Bill Always Comes Due

Sometime in the past few months, 49,000 people living near Lake Tahoe learned that their power grid was being quietly redirected toward data centers. Not cut off entirely, not yet, but rerouted in ways that made their service less reliable, their outages more frequent, their complaints less urgent

The Last Thing You'll Ever Teach

The Last Thing You'll Ever Teach

There's a particular kind of workplace request that sounds like opportunity. A manager pulls someone aside, explains that the company is investing in new technology, and asks if they'd be willing to help document their workflow. Maybe record a few screen sessions. Walk through the decision tree